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The prerequisites for the birth with the social and psychological phenomena which have emerged in the dawn of humanity, become elementary forms of collective life. Ancient people have attempted to understand, to know these phenomena and apply them in everyday life. One example is, in different kinds of the ancient religions of shamans and priests have effectively employed the ability of folks infected by the mass mood with the crowd, to obey the leaders inspire exposed to essaystone imitate each and every other. Collective life demanded the regulation of individual behavior that German psychologists G. and M. Gibsh Vorwerg named "socio-psychological thinking", ie the capability of man to communicate properly with other individuals, get along properly with their very own kind.